Communications and Social Media Coordinator
The Solomon Schechter School of Manhattan seeks a part time Communications and Social Media Coordinator to plan and implement the school's communications, including website, weekly e-newsletter, and social media. Working in collaboration with the Head of School, Director of Development, and Director of Admissions and Placement, the Communications and Social Media Coordinator reports to the Head of School.
The Solomon Schechter School of Manhattan is a K-8 Jewish day school on the Upper West Side. Our school is small by design, with one class per grade and a target size of 18-20 students per class. In 2016-2017 there were 127 students, with a full Kindergarten of 21. We are growing towards a full school of around 160 students. Schechter Manhattan is distinguished by its student-centered and active approach to teaching and learning and its warm and caring Jewish community. We are fortunate to have widespread community support and we are seeking to widen our admissions funnel and donor base through improved ongoing communications and social media engagement.
Schechter Manhattan is a self-reflective and collaborative work environment. Faculty and staff are expected to and supported in taking a growth mindset approach to their own growth through self evaluation and goal setting, and to show self motivation in their work. The Communications and Social Media Coordinator will be responsible for maintaining a communications calendar, planning realistically, and following through on tasks. We work together in a team to meet our shared mission and colleagues frequently turn to each for support. The Communications and Social Media Coordinator would work in partnership with the Head of School and other professional staff to present Schechter Manhattan in authentic, exciting, and positive ways. This collaboration requires clear communication, both internally and externally.
Responsibilities
?Execute and improve social media strategy through competitive research, identifying audiences and platforms, and creating messaging to appeal to designated audiences.
?Use benchmarks and designated criteria that measure growth to increase social media reach
?Generate, edit, publish and share content (original text, pictures, graphics, video) that builds meaningful connections and encourages community members to take action.
?Set up and optimize the school’s profiles on each platform to increase the visibility of Schechter Manhattan’s social content.
?Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information to expand our audiences.
?Oversee and implement website content, including improvements within the website structure: functionality, usability, and navigation by users, and regular updates of content, such as weekly e-newsletter.
?Collaborate with school professional and lay leadership to promote and market the school.
?Collaborate with school senior staff to manage school’s online reputation, identify key players and coordinate actions.
?Advise school leadership with regard to the online environment: opportunities, threats, new initiatives, development of digital identity and online presence.
Position Details
?Work on and off site. Time on site for collaboration with colleagues, getting to know school in action, and gathering content. Media production and management can be completed off site.
?Approximately 10 hours per week, with variation based on time of year and projects. (Estimated time on tasks per week: Social media- 5 hours / Weekly e-newsletter- 1 hour / Other tasks varying from week to week including website revisions, monthly class page updates, tracking data, meeting with colleagues- 4 hours)
Qualifications
?At least 2 years of communications/writing experience
?Strong knowledge of various media channels, including social media
?Excellent writing, editing (photo/video/text), presentation and communication skills
?Proven working experience in social media marketing or as a digital media specialist
?Demonstrable social networking experience and social analytics tools knowledge
?Adequate knowledge of web design, web development, conversion rate optimization and search engine optimization, knowledge of WordPress required.
?Knowledge of online marketing and good understanding of major marketing channels
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Schechter Manhattan is an equal opportunity employer that does not discriminate on the basis of age, race, creed, color, national origin, sex, marital status, sexual orientation, alienage, citizenship, veteran status, disability, or any other characteristic prohibited by law.
Compensation is competitive.
Start Date: July, 2017
Qualified candidates are encouraged to send a resume and cover letter to Benjamin Mann, Head of School (benjaminmann@sssm.org).