Digital Content Manager

General Responsibilities-The following is a summary of the responsibilities of the DCM:

Web Responsibilities:

• Work with and support the Director of Communications and serve as the Webmaster to maintain an up-to-date website
• Create web pages & manage creation of auxiliary sites and/or integration into current site
• Prepare text, photos, and video for the web
• Create e-newsletter templates & assist in weekly design/layout as needed
• Manage employee and parent resources available securely via the web site
• Work with vendors (Whipple Hill, our web service provider) to resolve issues and propose enhancements
• Assist in planning for future updates to the site
• Integrate social media into the site
• Engage in ongoing SEO efforts
• Examine and interpret analytics
• Regulate and manage levels of access for users and user roles

Digital Content Production:

• Produce regular and timely videos for web and social media (admission videos, website features, alumni spotlights, interviews)
• Support social media channels, gather and interpret analytics
• Produce content (video and other) to be used specifically for social media
• Manage annual surveys
• Assist with digital campaigns
• Engage students in video production and digital content collection to the benefit of the school
• Assist Director of Communications with digital story telling
• Assist Advancement office with digital stewardship pieces
• Assist with management and organization of digital content (Photo tagging and organization, media storage, etc.)