Marketing Technology Analyst

As a member of the Marketing Technology team within University Marketing, the Marketing Technology Analyst plays a key role in the analysis, management, and optimization of the university’s evolving marketing technology ecosystem.

A vital team member focused on effective, fit-to-purpose solutions, this position is responsible for the technical leadership and oversight of various marketing technology systems. The ideal candidate is a critical thinker who possesses marketing technology expertise and knowledge of systems and business analysis; Is well versed in modern marketing technologies and trends; Can effectively consult and partner with colleagues, including strategists, subject matter experts, marketers, software developers, and project managers; Is comfortable with ambiguity and can quickly become knowledgeable in a range of solutions; Shows a passion for digital marketing and a strong user focus; Has an eye for detail and a willingness to proactively translate organizational challenges into technical solutions; Demonstrates strong communication skills, both oral and written, especially in bridging communication between technical and non-technical colleagues; Will be expected to exhibits the behaviors associated with the Office of Advancement’s core competencies: Leadership, Continuous Improvement, Teamwork and Collaboration, and Communication/Interpersonal Effectiveness.

Bachelor’s degree in computer and information science, marketing, communications, or an equivalent combination of education and experience; at least three years of professional experience managing the implementation and maintenance of technology solutions for Software as a Service (SaaS) platforms in an enterprise setting; demonstrated familiarity with multiple enterprise systems and platforms across the marketing technology stack (ex: marketing automation, analytics, etc.); proven track record of improving product and customer experience by working cross-functionally across business, support, and/or creative organizations.

Experience working within a marketing or agency environment; experience defining and executing service level agreements and similar business processes.

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