Web Content Manager

Job Level
Mid-level position
Job Category
Manager / Supervisor
  • Systems / Operations
Job Status
Areas of Responsibility
  • Web

Position Title: Web Content Manager

Date Modified: February 2019

Start Date: May 2019 

Reports To: Director of Marketing and Communications

Summary: The web content manager is responsible for ensuring that the school's digital communications support the school's overall strategies. This position will oversee the digital communications for the school including the school web site, social media, and email communications. The web content manager works in tandem with the director of marketing and communications and the assistant director of marketing and communications to manage the school's online presence and proactively maintain favorable relations with Saint Mary's Hall's internal and external audiences.

Essential Responsibilities:

  • Proactively maintain favorable relations with Saint Mary's Hall's internal and external audiences including: alumni, parents, faculty, staff, the community, and the media

  • Manage the school's web site (www.smhall.org), Portal, and database to include copy creation, editing, site maintenance, tracking and reporting web site metrics, search engine optimization, and the execution of end of year procedures

  • Manage the school's social media channels, create content for these channels, serve on the school's social media committee, and maintain and report social media metrics

  • Manage and execute the branding and communications strategies for the school using the following digital communications: the school web site, digital signage (electronic sign and TV screens), social media channels, external partner web sites, and the school's Livestream account

  • Manage the SMH Portal (private side of the web site) including calendar events, documents, and announcements

  • Partner with the director of marketing and communications and the assistant director of marketing and communications on the creation of the school's weekly electronic newsletter, News from the Hall, the quarterly alumni newsletter, Nota Bene, and other electronic newsletters and communications (eblasts). May also include help with photography

  • Work collaboratively with all school divisions and departments to ensure accurate digital content that supports school branding and communication strategies

  • Work with the Technology Department and Finalsite (our web site provider) to troubleshoot and maintain data integrations with the web site

  • Research best practices, emerging web development strategies, and external resources, which may enhance the school's online presence (including search engine optimization)

  • Other duties as assigned



    • Bachelor's degree in graphic or digital design, communications, technical writing, English, or a closely-related field directly related to web site development

    • Three to five years of relevant experience and proven record of accomplishment in a similar position

    • Knowledge of electronic communication techniques and strategies to include web site content management, email communications, and social media management

    • Proficient knowledge of web applications, content management systems, collaborative software, and web-based databases

    • Knowledge of marketing techniques and strategies to include branding

    • Copywriting and editing experience 

    • Excellent oral and written communications, organizational skills, and strong attention to detail

    • Design experience using graphics software packages and desktop publishing

    • Experience in photography, photo editing, and video production a plus



    • Able to work collaboratively and effectively with diverse constituencies 

    • Able to exercise initiative, independent judgment, and responsibility

    • Must be organized and detail oriented

    • Able to manage simultaneous projects and multiple deadlines

    • Able to maintain friendly and professional manner especially under stress

    • Willing to work nights, weekends, and irregular hours as needed


    This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required by the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

    Interested candidates are invited to submit electronically a cover letter expressing the reasons for their interest in the position and a current résumé.

    Liz Thompson
    Director of Marketing and Communications
    Saint Mary's Hall
    9401 Starcrest Drive
    San Antonio, Texas 78217